Privacy Policy
Last updated: 13 July 2026
PriceHound (“we”, “us”) is a price-tracking app. You add a product link; we watch the price across retailers and notify you when it drops. This policy explains what data we collect to do that, how we use it, and the choices you have.
The short version: we collect the minimum needed to run the service — your Apple sign-in details, the products you track, a push-notification token, and basic usage analytics. We don't sell your data, we don't show ads, and we don't track you across other apps or websites. You can delete your account and all of its data at any time, directly in the app.
1. Who we are
PriceHound is the operator of the PriceHound iOS app and this website, and is the data controller for the personal data described in this policy. For anything privacy-related, contact us at privacy@pricehound.co.uk.
2. What we collect
- Account details. When you sign in with Apple we receive a unique Apple account identifier, your email address (or Apple's private-relay address if you choose “Hide My Email”), and optionally your name.
- The products you track. The product links you add, the retailer listings we match to them, your confirm/dismiss decisions on suggested matches, and your notification threshold preferences.
- Push notification token. A device token issued by Apple so we can send you price-drop alerts.
- Subscription status. If you subscribe to PriceHound Pro, Apple sends us a transaction identifier, the subscription's status, and its expiry date. Payment is handled entirely by Apple — we never see your payment details.
- Usage analytics. Events such as “item added” or “notification opened”, along with your app version, device model, and OS version. This is linked to your PriceHound account ID (a random identifier), not to your name or email.
- Server logs. Like almost every online service, our servers temporarily process your IP address and basic request data for security and to keep the service running.
We do not collect your location, your contacts, your photos, an advertising identifier (IDFA), or your browsing activity outside the links you explicitly share with the app.
3. How we use your data
- To provide the service — tracking prices for your items, matching products across retailers, and sending you price-drop notifications. (Legal basis: performing our contract with you.)
- To manage your subscription — validating your Pro status with Apple. (Legal basis: contract.)
- To understand and improve the app — aggregate analytics about how features are used. (Legal basis: our legitimate interest in improving PriceHound.)
- To keep the service secure — abuse prevention and debugging. (Legal basis: legitimate interest.)
4. AI-assisted product matching
To match the same product across different retailers, we send product-page content — titles, brand and model names, specifications, prices — to Anthropic's Claude AI service for analysis. This is information about products, not about you: your identity, email, and account details are never included.
5. Where your data lives
Your personal data is stored and processed in the UK and EU:
- Railway — our database and API hosting (EU, Netherlands).
- Fly.io — our price-checking workers (London, UK).
- PostHog — usage analytics (EU, Germany).
- Sentry — crash and error diagnostics (EU, Germany/Frankfurt).
- Apple — sign-in, push notifications, and subscriptions, under Apple's own privacy policy.
- Cloudflare — network routing and security for this website and our API.
6. Who we share data with
Only the service providers listed above, and only so they can operate the service on our behalf. We do not sell your personal data, share it with advertisers or data brokers, or use it to track you across other companies' apps or websites. We would disclose data if a valid legal obligation required it.
7. How long we keep it
We keep your data for as long as you have a PriceHound account. If a tracked item stops being checkable it may be deactivated, but it remains yours until you remove it or delete your account.
Deleting your account (Settings → Delete Account, or by emailing us) permanently removes your account, tracked items, matched listings, device tokens, and subscription records from our systems, immediately. Product price history that isn't linked to any user (e.g. “this laptop cost £899 on 1 June”) is retained, as it contains no personal data.
8. Your rights
Under UK data protection law (UK GDPR), you have the right to access, correct, delete, or receive a copy of your personal data, and to object to or restrict certain processing. Email privacy@pricehound.co.uk and we'll respond within one month. You also have the right to complain to the UK's Information Commissioner's Office at ico.org.uk.
9. Children
PriceHound is not directed at children under 13, and we do not knowingly collect personal data from them. If you believe a child has created an account, contact us and we'll delete it.
10. Changes to this policy
If we change this policy, we'll post the new version here and update the date at the top. For significant changes, we'll also let you know in the app.